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    Winter Warrior 2020 Campaign

    During the first wave of Covid-19 a lot of people (re)discovered cycling and the benefits it has on their physical and mental wellbeing. We saw people of all ages stopping by in the store, telling us how riding bikes kept them sane during the first lock down. Cycling was easy then, the sun was out and temperatures were nice in Belgium.


    Getting you through a lockdown-winter

    With winter at our doorstep and a second wave of a worldwide pandemic, we want to connect with our community and give something back after the huge support we have received from you the past months. The days are getting shorter, and it can be cold and rainy outside. Finding the motivation to keep on cycling is a bit more challenging now. And that’s where we want to help!



    Our #winterwarrior2020 campaign brings the effect that cycling has on mental health under the attention, and wants to motivate you to keep cycling throughout winter.

    Between December 1st and January 15th we’ll tell the story of three of our Winter Warriors. People whom the Covid-19 virus has personally affected and who find comfort and strength in riding their bikes. Meet Johan, one of our Winter Warriors.



    What else can you expect?

    Sharing our best routes with you

    Our team members will set a good example during the darkest time of year. From the first week of December, we will share at least one GPX track per week of a beautiful ride we’ve done the week before. You will find all the GPX files at the bottom of this blog post. We’ll add a new one every week. Make sure you follow us on social media; we’ll share pictures of the highlights of the routes there.


    Online rides and workouts

    Although fighting the elements can be very satisfying - and is, in our opinion, the best way to completely empty your thoughts - riding outside when it’s rainy or cold doesn’t always feel as heroic as it looks. That is why we’ll also provide some virtual indoor gatherings for those who prefer to ride inside, or who are not allowed to cycle outside anymore. We’ll organize a weekly Peloton de Paris social ride on Zwift, which you can join, and two online stretching sessions for cyclists.


    The Challenge

    A little incentive to keep morale high when the going gets tough can help to stay motivated. That is why we offer an exclusive Winter Warrior (iron-on) patch and a 25 EUR Peloton de Paris gift voucher, for anyone who rides 1000 km between December 1st 2020 and January 15th 2021. * Send us an email at when you completed the challenge together with a proof of your mileage. A screenshot of your Strava records will do, but any other proof you have will do the job.

    Don’t forget to share your indoor and outdoor adventures on social media with the hashtag #winterwarrior2020 and say ‘hi’ on your ride!


    * Gift voucher only valid on Peloton de Paris apparel. Minimum purchase amount of 50 EUR required. Cannot be combined with other discounts. Voucher valid until February 28th.


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